The White House logo has gotten a refreshed look to go along with the new administration. Architectural details like the columns and windows, along with some shadowing and other details, along with inverting the colors, give the new logo more depth and detail compared to the logo used turning the Trump Administration.
According to Fast Company, creative agency Wide Eye added those extra details to reflect the goals of the new administration. “There’s a bit more texture than you might have on a flatter logo,” the agency says. “It is both forward-looking while having its roots in something very traditional.”
While not the most dramatic of all logo changes, there’s no debate that the refreshed looked has a clean, sharp, presidential feel to it.